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Custom Payload builds

Your content model, designed properly and built to fit how your team actually publishes.

Trusted by teams at

  • Northwind
  • Alpro
  • Deliverect
  • Rippling
  • Lumen Health

The site got big.
The platform didn't keep up.

Sound familiar?

Every change waits on a developer

A new landing page, a price change, a translated banner — each one becomes a ticket in someone's backlog. Campaigns ship late, or quietly don't ship at all.

The CMS fights the content model

Editors paste HTML into rich text to force a layout the schema never allowed. What started as structured content turns into a page of unqueryable markup.

Licences cost more every year

Seats, renewals, add-ons and specialist support keep climbing while the publishing experience stays exactly where it was three years ago.

That's the exact situation we're built for.

Here's what we'd do about it

Services

Everything Payload needs,
from schema to support

Five engagements that cover the whole lifecycle. Take one, or take the sequence end to end.

01

Audit & content architecture

We start with evidence, not assumptions. We map your existing content, model the collections, globals and relationships in Payload, and agree the schema before a line of production code is written.

  • Content modelling
  • Access control
  • Migration plan
02

Custom Payload implementation

Custom collections and globals, complex field types, validation rules and access-control functions — plus bespoke React components in the admin panel so editors work in an interface built around their job.

  • Collections & globals
  • Admin components
  • Hooks & endpoints
03

Front end that ships

Payload is API-first, so the front end is yours to choose. We build in Next.js — server components, ISR and previewable drafts — and wire it to Payload so publishing is instant and predictable.

  • Next.js
  • Live preview
  • Core Web Vitals
04

Migration from legacy CMS

Moving off WordPress, Contentful or a bespoke platform. We script the transfer, preserve URLs and redirects, keep SEO equity intact, and run both systems in parallel until you're ready to cut over.

  • Scripted transfer
  • Redirects
  • Zero-downtime cutover
05

Deploy, monitor & support

Deployment on the platform that suits you, with authentication strategies, user permissions, backups and observability in place — then a retained team that stays on to run it with you.

  • CI/CD
  • Auth & permissions
  • Retained support

Why Payload

A traditional CMS to use.
A headless one to build on.

Built on TypeScript, Node.js and React. Payload gives developers a model they can version and test, and gives editors an interface that doesn't feel like a database form — which is why we standardised on it.

Code-first, in version control

The content model is TypeScript in your repository. It reviews like code, branches like code and deploys like code — no clicking through a settings panel to change a field.

An admin editors don't fight

Payload's admin is React. We shape fields, previews and dashboards around how your team actually publishes, instead of asking them to adapt to a generic interface.

API-first, front end agnostic

REST and GraphQL out of the box. Serve a Next.js site, a mobile app and a partner integration from one content source, without duplicating the model.

Self-hosted, no seat tax

Payload is open source and runs on your infrastructure. Your data stays in your database, and adding editors doesn't change the invoice.

The audit alone paid for itself. They mapped a content model we had been arguing about for a year, migrated eleven sites onto one Payload instance, and our marketing team now publishes without opening a ticket.

Ralph UrmelSenior Digital Experience Manager, Alpro
40+Payload builds shipped
6 wksMedian time to launch
48 hrsTo a scoped proposal

Start here

Let's scope your
Payload build

Tell us about the platform you're on and what it's stopping you from doing. We'll come back within two working days with an honest view of whether Payload is the right move — and what it would take.

Book a callhello@ferrite.dev
  1. 01

    Tell us what's breaking

    A 30-minute call. What you run today, what it costs you, and where publishing stalls.

  2. 02

    We scope it in 48 hours

    A written proposal with the content model sketched, a delivery plan and a fixed price.

  3. 03

    A senior team starts

    No layers, no juniors learning on your budget. The engineers who scoped it build it.